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This web page has the following in the site, "T hats the driving force for custom embroidered goods." Our analyzers saw that the web page also stated " Initial Design Embroidery, established in 199." The Website also said " Located in rural Fond du Lac, Wisconsin. Custom Design - Custom Create. Fill your needs based on YOUR Desires. Computerized embroidery performed on modern. Brother equipment, providing accurate - direct embroidery on items YOU WANT! Should you already have your own logo design on disk,. Has the ability to read all formats. For details on ball caps, golf caps and jackets." The website's header had Initial Design Embroidery Custom Logos as the most important optimized keyword. It is followed by Embroidered Ball Caps, Ball Caps, and Golf Caps which isn't as highly ranked as Initial Design Embroidery Custom Logos. The next words initial-design.com uses is Hats. Jackets. Corporate Wear. Horse Accessories monogramming. custom tack was included and will not be understood by web engines.